In a stride towards transforming urban sustainability, Fakhruddin Properties has launched its breakthrough “90:90 Waste Management Initiative,” a pioneering model that aims to divert up to 90% of building waste from landfills. The system introduces the city’s first in-building composting and sorting facilities in a residential development marking a remarkable milestone in the UAE’s environmental journey.
The initiative presents an end-to-end framework for high-rise buildings, offering source segregation, reporting, and zero-cost implementation for residents. This model not only redefines waste handling within residential and commercial complexes but also aligns strategically with the UAE’s Net Zero 2050 agenda, Dubai Municipality’s plan to see the landfills in the emirate closed by 2027, and the Circular Economy Policy 2021–2031.
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