The Tréppan Living Experience Beyond Our Buildings

FAKHRUDDIN PROPERTIES · INSIGHTS

Published by Fakhruddin Properties


Property Management: The TRÉPPAN Living Experience, Beyond Our Buildings

A residence is more than the day you receive your keys - it is every day after. At TRÉPPAN Living, property management is built around a simple idea: residents should spend their energy on living, not on logistics. We are now pleased to extend that experience beyond Fakhruddin Properties' own developments, offering our property management service to landlords and building owners who would like to bring the TRÉPPAN Living standard to their residents.

In a TRÉPPAN Living home, the systems that keep daily life running smoothly should be the ones you notice least. When something needs attention, help is a moment away; when everything is working as it should, your home simply feels effortless. That has always been the standard inside our own buildings - and this edition is about opening it to the wider city.

One Standard, Now Available to More Homes

Until now, the TRÉPPAN Living management standard lived only within Fakhruddin Properties' own developments. From this month, landlords and building owners across the city can adopt the same systems, the same service culture, and the same technology that run our communities - delivered by a team trained to respond quickly, communicate clearly, and resolve matters with care.

Whether you plan to live in your TRÉPPAN Living home or lease it to others, the same standard of care looks after it. And for building owners who manage residences of their own, that standard is now something you can offer your residents directly.

One App. Two Worlds. One Standard.

At the heart of every engagement is the TRÉPPAN Community App, which brings the everyday essentials of residential life into one place. It is built for the two people who matter most to any home - the person who lives there, and the person who owns it - with a tailored set of features for each. Whether you are settling in for the evening or keeping an eye on an asset across the city, the app puts what you need in a single, reliable view.


For the People Who Live There

For residents and tenants, the app brings the things that matter most into one channel - raised in seconds, not phone calls, and tracked transparently from start to finish:

• Service & maintenance requests: Raised in seconds and tracked transparently from start to finish, so you always know where things stand and never have to ask twice.
• Visitor management: Register a guest in moments, with a clear record of who is expected and when.
• Community announcements: Building news, notices, and updates delivered directly, so nothing gets missed.
• Direct communication with the on-site team: One channel, clear responses, and no runaround.

Every request is logged, routed, and followed through - the quiet confidence that your home is being looked after, even on the days you never have to think about it.

For the People Who Own There

For landlords and building owners, the same app puts oversight and control in a single view. Its owner-side features include:

• Real-time visibility: Track requests and resolutions across your unit or building as they happen, with nothing lost between updates.
• A single point of contact: One clear service record and one channel, so there's no chasing across emails, calls, or messages.
• Leasing & tenancy management: List, lease, and manage tenancies for your property, all from the same app.
• Maintenance & spend visibility: Approve work and keep maintenance running for your property, with clear visibility of what's being spent.
• Occupancy & performance insights: Follow your property's occupancy and performance over time, so you always know how your asset is growing.

The principle is simple: an owner should be able to understand the state of their property at a glance, and trust that everything else is handled.

Care That Stays Invisible

For buildings that adopt our wider service, intelligent systems work quietly in the background - turning reactive maintenance into predictive care, so issues are anticipated before they become disruptions. Behind the everyday convenience of the app, the property management service delivers:

• Air quality monitoring: Continuous oversight of indoor air, so comfort and wellbeing are maintained without anyone having to ask.
• Energy management: Usage tracked and optimised across the building, reducing waste and keeping costs predictable.
• Water systems oversight: Tanks, pumps, and supply monitored to safeguard quality and prevent interruptions.
• Shared infrastructure & predictive maintenance: Lifts, common areas, and building services kept in reliable order, with equipment serviced before it fails.

This is the part of property management residents rarely see, and that is precisely the point: the most effective care never announces itself. Done well, it is invisible most days and indispensable on the rest - the standard we hold ourselves to, and the one we are now proud to bring to communities beyond our own.

Better You. Better Life. Better Planet.

Our COO Fatema Fakhruddin Wins Woman Icon of the Year at MEP & FM Impact Awards 202

Fakhruddin Properties' Chief Operating Officer recognised for leadership in facilities management and operational excellence across the UAE

Fatema Yousuf Fakhruddin, Chief Operating Officer of Fakhruddin Properties, has been named Woman Icon of the Year at the MEP&FM Impact Awards 2026 — one of the built environment sector's most respected annual honours in the Middle East.

About the Award

The MEP&FM Impact Awards are organised annually by Construction Business News Middle East to recognise leadership and innovation across the mechanical, electrical, plumbing, and facilities management sectors in the region. The awards celebrate individuals and organisations driving meaningful change in how the built environment is designed, managed, and maintained.

Fatema Fakhruddin received the Woman Icon of the Year award in recognition of her leadership in advancing women in facilities management and her measurable impact across Fakhruddin Properties' operational footprint.

A Role That Defines the Operational Backbone

As COO of Fakhruddin Properties, she oversees the full operational structure of the group. This includes Fakhruddin Integrated Services, the FM backbone supporting residential, hospitality, and mixed-use developments across the portfolio. She manages multi-brand, multi-asset FM oversight while maintaining strategic coherence across every project the group delivers.

Her role extends beyond day-to-day operations. She shapes how the company approaches sustainability, technology integration, resident experience, and long-term asset performance.

Under her leadership, Fakhruddin Properties has embedded Environmental, Social, and Governance principles into its operational framework, launched the Environmental Alchemist Programme, and integrated smart waste management systems across Tréppan Living developments.

Leadership That Redefines Operational Excellence

Her leadership style merges technical rigour with a deep understanding of the human side of facilities management. She recognises that FM is not just about maintaining buildings — it is about creating environments where residents, tenants, and communities can thrive. That perspective has reshaped how Fakhruddin Properties thinks about operational excellence, from energy efficiency and waste reduction to service delivery and resident satisfaction.

She has also been instrumental in redefining what responsible FM leadership looks like. Sustainability is not treated as a marketing afterthought under her watch. It is embedded into operations, measured through performance, and tied directly to how buildings are managed over time. Technology is not deployed for the sake of innovation but to solve real problems, improve efficiency, and reduce environmental impact.

Recognition Well Earned

This award from Construction Business News Middle East is a reflection of years of disciplined work, strategic thinking, and operational leadership. It acknowledges not just what she has achieved at Fakhruddin Properties, but the example she sets for the industry as a whole.

Life at Tréppan Living Is Not Something You Settle Into. It Is Something You Rise Into.

Hello and welcome to your Treppan Living Community update! At Fakhruddin Properties, we are committed to creating communities where everyday life feels effortless, meaningful, and connected. In this edition, we are pleased to shine a light on three thoughtful initiatives — each one designed to enrich how residents live, eat, share, and stay well within the Treppan Living community.

THE GREENHOUSE CAFÉ: WHERE NATURE MEETS COMMUNITY

Step into one of Treppan Living’s most distinctive lifestyle spaces — the Greenhouse Café. Designed as a calm, nature-inspired retreat, it is a space where residents can slow down and find comfort away from the noise of daily life — a retreat within your own building.

Using Radiant Cooling, the Greenhouse Café brings together real living greenery, clean hydroponic plant systems, and a welcoming café atmosphere where residents can enjoy a quiet coffee and feel genuinely at home. The café serves fresh coffee, tea, light snacks, and seasonal salads, with many of the greens grown right on site through the building’s own hydroponic system.

There is no soil, no mess, and no complexity: just clean, living plants that bring the space to life and create a naturally calm environment for residents to enjoy throughout the day.

Beyond refreshments, the Greenhouse Café serves as a community hub. Residents who participate in Treppan’s sustainability programmes earn Treppan Coins — redeemable right here at the café. It is also where delivery robots dispatch your in-building orders and where you will find the community bookshelf, making it a natural gathering point for everyday life.

Because great communities are not built in grand gestures — they are built in quiet, comfortable moments shared together.

ALKALINE WATER PLANT: BETTER WATER, EVERY DAY

At Treppan Living, we believe that the simplest things in life — like clean, quality drinking water — should never be something residents need to think twice about.

That is the idea behind the Alkaline Water Plant: a centrally managed water filtration and treatment system installed within the community, providing residents with access to filtered, balanced alkaline drinking water right where they live.

Alkaline water simply means water that has been filtered and pH-balanced for everyday drinking — cleaner in taste, free from impurities, and consistently reliable. There are no health claims and no complicated technology to navigate.

It is a straightforward quality-of-life upgrade that replaces the need for bottled water deliveries or external suppliers, making good hydration a natural part of your daily routine.

By bringing this facility into the heart of the community, Fakhruddin Properties is also making a quiet but meaningful commitment to sustainability: fewer plastic bottles, less packaging waste, and reduced transportation impact — all from something as simple as turning on a tap.

Clean water, easy access, and a better choice for both residents and the environment.

FOOD & BOOK SHARING: SMALL ACTS, SHARED VALUE

Community is not built through grand gestures — it is strengthened through small, everyday acts of kindness.

Treppan Living is introducing the Food & Book Sharing initiative, a simple and respectful way for residents to share unopened food items and books in good condition with fellow neighbours, reducing waste and fostering a genuine sense of belonging.

Participation is entirely voluntary and built on trust. Residents are welcome to leave items they no longer need and take what may be useful to them — no formalities, no obligation, and no pressure.

The initiative is thoughtfully supported through the Treppan Community App, where sharing activities may be recognised within the community’s reward system, adding a warm layer of appreciation for those who choose to contribute.

More than a practical exchange, Food & Book Sharing is an invitation to live more mindfully and to see your neighbours not simply as fellow residents, but as a community.

Items that might otherwise go to waste find a second life, and in the process, something far more valuable is created — a culture of quiet generosity that makes Treppan Living a truly special place to call home.

How Innovation and Compliance Shape Our Community's Future

Hello and welcome to your TRÉPPAN Living Community update! As Dubai grows and transforms at lightning speed, we are excited to share how we are tackling some of the city's most interesting advancements-especially when it comes to sustainability, efficiency, and smart urban living. Let's take a closer look at the innovative solutions on our radar: geothermal cooling systems and digital smart lockers.

Spotlight: Geothermal Cooling

How It Works

Imagine using the earth's own steady underground temperatures to keep our homes and common spaces comfortable. That's what geothermal cooling is all about. Instead of relying solely on traditional air conditioning, this system circulates fluids through pipes below ground, pulling excess heat out of our buildings and saving a huge amount of energy in the process. For neighbourhoods that don't have access to district cooling, this approach can be a total meaningful change, offering an energy-wise and environmentally friendly alternative.

Big Picture Impact

Adopting geothermal technology isn't good for us-it's good for the planet. It directly supports global efforts like UNSDG 7 (Affordable and Clean Energy), UNSDG 11 (Sustainable Cities and Communities), and UNSDG 13 (Climate Action). Plus, by following Dubai's own Federal Law Decree No. 11, we're making sure every step we take is in line with the highest local standards for energy efficiency and environmental care.

Why It's Right for TRÉPPAN Living

Our interest in geothermal cooling comes from a drive to explore cleaner, smarter energy solutions. We're committed to supporting Dubai's vision for a connected, sustainable "smart city." To make sure geothermal makes sense for us, we're conducting detailed feasibility studies, running energy models, and going through rigorous regulatory reviews. Every decision is guided by measurable outcomes, so we can be confident our efforts pay off for residents and the environment alike.

Smart Lockers: Digital Access for Residential Storage

Operational Logic and Integration

Modern residential communities require secure, convenient storage solutions to manage deliveries, personal items, and shared resources. Smart lockers, equipped with digital access control, offer scalable and flexible storage, reducing congestion in common areas. At TRÉPPAN Living, these lockers are integrated with the TRÉPPAN Community App, enabling residents to manage access, track deliveries, and ensure privacy through centralized digital interfaces.

UNSDG and Regulatory Alignment

Smart locker systems advance UNSDG 9 (Industry, Innovation, and Infrastructure), UNSDG 11 (Sustainable Cities and Communities), and UNSDG 12 (Responsible Consumption and Production). Their adoption supports digitalization, resource optimization, and compliance with Dubai's smart infrastructure guidelines.

Benefits and Use Cases

. Enhanced Access Control: Residents and authorized personnel can securely access lockers via digital credentials, reducing unauthorized entry and improving overall safety.
. Reduced Congestion: Streamlined delivery processes minimize traffic and overcrowding in lobbies and corridors.
. Standardized Deliveries: Integration with delivery services facilitates efficient, reliable drop-offs and pickups, supporting community-wide logistics.
. Scalability: The modular design of smart lockers allows for easy expansion as residential populations grow.

These benefits position smart lockers as essential components in contemporary residential developments, particularly those embracing digital transformation and community-centric design.

Strategic Approach: Context-Driven Evaluation

Rather than blanket adoption of modern technologies, TRÉPPAN Living emphasizes context-driven decision-making. Infrastructure solutions are assessed based on operational needs, site-specific conditions, and long-term resilience. This philosophy ensures that investments are justified, risks are mitigated, and sustainability objectives are met in real-world scenarios. The evaluation process includes stakeholder consultations, lifecycle assessments, and adaptability reviews to future-proof infrastructure choices.

Conclusion

TRÉPPAN Living's approach to geothermal cooling and smart lockers exemplifies the alignment of infrastructure decisions with international sustainability benchmarks, regulatory mandates, and resilient development principles. By prioritizing practical application, compliance, and adaptability, the community sets a precedent for responsible urban planning in environments lacking district cooling and seeking digital integration. This plan serves as a model for developers and planners committed to sustainable, forward-looking infrastructure in Dubai and beyond.

From the Stage at CW Tech Con 2026: How Fakhruddin Properties is Rethinking Technology in Residential Living

CW Tech Con 2026 brought together over 150 of the region's leading industry professionals at The Ritz-Carlton, Dubai JBR for a high-impact conversation on the technologies shaping the future of real estate. The event brought together some of the sharpest minds in the industry to explore a question that sits at the heart of modern development, how technology is changing not just the way buildings are built, but the way people experience them every single day.

Fakhruddin Properties was represented at the event by CEO and Managing Partner Mr. Yousuf Fakhruddin, who took to the stage as a panellist to speak on one of the most important conversations in real estate today; how technology is moving beyond construction and into the everyday lives of the people who call these buildings home.

Connected Ecosystems Over Standalone Solutions

The panel underscored a clear and decisive shift in how the industry approaches technology adoption. The conversation moved well beyond which tools to implement, focusing instead on purposeful innovation, technology that directly supports delivery and genuinely serves the people using it.

Mr. Yousuf brought a developer's perspective to the discussion, steering the conversation toward integration and user experience. His position was clear: the future does not lie in isolated solutions but in connected ecosystems. By linking systems such as home automation, energy management, and access control into a single platform, technology has the ability to enhance both efficiency and well-being simultaneously.

"You're creating an ecosystem where residents living in the building are connected from all aspects of life - from access control and lift management, to parking, home automation, and amenities access."

It is a vision that speaks directly to the growing demand for wellness-driven living. When every touchpoint of a resident's daily experience is thoughtfully integrated, technology stops being a feature and becomes the foundation of how people live.

Technology That Aligns People, Processes and Performance

A recurring theme across the panel was the idea that the most effective tech stacks are those that bring people, processes, and performance outcomes into alignment. Mr. Yousuf's examples reinforced this - highlighting how AI-driven automation can reduce energy consumption while simultaneously improving resident comfort, demonstrating that efficiency and experience are not competing priorities but complementary ones.

The panel also stressed that more advanced tools such as AI and digital twins should only be introduced with a clear purpose, solving specific problems rather than adding layers of unnecessary complexity. It is a principle that has long guided Fakhruddin Properties' approach to development.

Why This Conversation Matters for the Industry

CW Tech Con 2026 made one thing clear: the UAE is setting the pace for technology in the region, driven by ambitious project timelines and the need to deliver at scale. What separates the leaders from the rest is not access to tools but the discipline to choose and integrate them with intent.

Fakhruddin Properties' presence at the table reflects a continued commitment to being part of the conversations shaping the industry, not just as a developer building home, but as a voice contributing to what the future of living looks like in this city.

One Flag, One Nation: Fakhruddin Properties Joins the UAE's Powerful Show of Unity

When His Highness Sheikh Mohammed bin Rashid Al Maktoum - Vice-President and Prime Minister of the UAE and Ruler of Dubai - called on every resident and business to raise the UAE flag, Fakhruddin Properties did not need a moment to consider it. The flags went up across our offices and our buildings, joining the initiative as a powerful symbol of unity, resilience, and national pride during a time of regional uncertainty.

Fakhruddin Properties was built on what this country made possible. Everything we have achieved, from the ground up, has been shaped by the stability, opportunity, and vision that the UAE has always stood for.

Distributing flags at offices and raising them across buildings, Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, said is a reminder of what the country has given its residents and what they owe in return. "Our story and this nation's story are inseparable," he said, emphasising a long-term commitment to contributing to the UAE's continued growth.

The UAE flag does not just represent a nation. For us, it represents the foundation of everything we have built and everything we intend to build. This is a commitment that has never wavered, and one we carry forward with pride, with gratitude, and with purpose.

Where Homes Heal: UAE’s First Longevity Living Community

What if your home could do more than shelter you - what if it could help you heal, recover, and live better every single day?

Experience TRÉPPAN Serenique Residences, the UAE’s first longevity living community, redefining what it means to live well in Dubai. Set just 90 seconds from the beach on Dubai Islands - with seaview, golf-course view, and beachfront residences - Serenique marks a new chapter in the city’s residential evolution: homes designed not just for comfort, but for long-term vitality.

A Home Built Around the Science of Longevity

Serenique isn’t luxury as we know it. It is a home engineered to enhance how you breathe, sleep, recover, and function. Wellness here isn’t an add-on - it’s a system, seamlessly woven into everyday living.

1. Advanced Biohacking Therapies

Cryotherapy, hyperbaric oxygen therapy, red-light therapy, and sensory pods - treatments usually reserved for elite wellness clinics - are available within the community, making recovery, regeneration, and peak performance a daily ritual.

2.NASA-grade Air Purification Technology

Homes are equipped with NASA-grade air purification, using Airocide and SAHU technology to deliver indoor air as pure as a mountain breeze.

3. Hydrogenated, Mineral-Rich Water

Every residence receives clean, oxygenated, mineralised alkaline water, supporting hydration, gut health, immunity, and long-term wellbeing.

4. AI-Enabled Smart Homes

Residences adapt and learn, optimising comfort and reducing energy consumption by up to 30%, ensuring a more intelligent, sustainable lifestyle.

5. Over 53 Resort-Style Amenities

Spread across three levels, amenities include a sea-view infinity pool, rooftop lounge, bamboo park, meditation pods, and dedicated wellness, sports, and recreation spaces.

6. Fully-Furnished Homes Designed for Purity & Comfort

Serenique offers thoughtfully designed 2- and 3-bedroom residences, each crafted to enhance serenity, clarity, and wellbeing.

Where Research-Led Precision Meets Daily Living

Science continues to prove that the spaces we live in profoundly influence how we think and feel. Poor indoor air quality can reduce cognitive performance by up to 50%, and with each of us inhaling over 11,000 litres of air every day, the quality of our environment becomes more important than diet or exercise.

Clean, mineral-rich water plays an equally pivotal role in immunity, vitality, and long-term health, with global wellbeing studies emphasising the need for balanced minerals and filtration purity.

Meanwhile, evidence-backed biohacking therapies offer measurable benefits:

• Cryotherapy can reduce inflammation by up to 80%
• Hyperbaric oxygen therapy boosts focus and immunity
• Red-light therapy enhances cellular repair and sleep quality
• Flotation therapy can reduce anxiety by 30–50% in a single session

At Serenique, these aren’t occasional treatments - they’re part of the rhythm of home.

Your Home Becomes a Catalyst for Better Living

Every detail at TRÉPPAN Serenique is intentionally designed to elevate everyday life - from systems that enhance your biology to environments crafted for mental clarity and recovery.

This is a community where wellbeing is built into the walls, where nature meets technology, and where longevity becomes a lifestyle rather than a luxury.

This is where homes heal - and where better living begins.

Inside a Home That Elevates How You Live, Breathe, Sleep, and Recover

Inside a Home That Elevates How You Live, Breathe, Sleep, and Recover

A home does more than shelter us. It shapes our days, our nights, and the way we feel in between. From the air we breathe to the way our bodies recover and our minds slow down, the environments we live in quietly influence everything.

TRÉPPAN Serenique Residences was designed around this understanding - not as traditional luxury with wellness added on, but as the UAE’s first longevity living community, where wellbeing is built into the foundations of daily life.

Living Begins With the Air You Breathe

We spend close to 90% of our lives indoors, inhaling over 11,000 litres of air each day. Research increasingly links indoor air quality to cognitive performance, sleep quality, and long-term health. The World Health Organisation associates air pollution with around 7 million deaths annually, while studies by the U.S. National Institutes of Health have identified hundreds of VOCs commonly present in indoor air.

At Serenique, air is treated as essential infrastructure. NASA-grade Airocide technology and advanced clean-air systems like SAHU continuously remove COâ‚‚, VOCs, excess humidity, mould, and airborne contaminants, creating indoor environments that feel lighter, calmer, and closer to nature - a subtle difference that’s felt more than seen.

Water that Supports Everyday Vitality

Water quality directly influences hydration, immunity, and gut health. Global health research emphasises the importance of mineral balance and purity in long-term wellbeing.

Each residence at Serenique receives hydrogenated, oxygenated, mineralised alkaline drinking water, supplied directly to the home - supporting daily vitality while reducing reliance on single-use plastics. This is your own mountain spring at home.

Renewal, Built Into Daily Life

Wellness at Serenique is not something you step out for - it is thoughtfully woven into the rhythm of everyday life. Research shows cryotherapy can reduce inflammation by up to 80%, aiding faster physical recovery. Hyperbaric oxygen therapy has been linked to improved oxygen delivery, immunity, and mental focus, while red-light therapy supports cellular regeneration and sleep quality. Even flotation therapy has been shown to reduce anxiety by 30% after a single session.

At Serenique, these therapies aren’t reserved for occasional retreats. They form part of a carefully designed ecosystem that allows the body and mind to reset, recover, and perform - quietly, consistently, and in your own comfort.

An Ecosystem Crafted For Your Ease

Serenique’s residences are designed to respond intuitively. Lighting and temperature adjust to your comfort, while biometric access enables seamless movement through the community. As you arrive, elevators are already waiting, smoothing the transition from outside to home.

Behind the scenes, AI-enabled systems optimise energy use by up to 30%, balancing comfort with efficiency. Everything connects through the TRÉPPAN Living app, which manages access, services, and wellness bookings - and even rewards mindful, sustainable choices with redeemable benefits across wellness zones, gyms, and community facilities, making conscious choices part of everyday life.

Resort-Style Living, Reimagined

Across three levels, Serenique offers 53+ resort-style amenities designed to encourage movement, calm, and connection - from a sea-view infinity pool and rooftop lounge to bamboo parks, meditation pods, and dedicated wellness zones.

Set on Dubai Islands, just 90 seconds from the beach, the environment invites a slower, more intentional rhythm of living - one that balances energy with ease.

A Home That Supports You, Every Day

Fully furnished 2- and 3-bedroom residences are designed for your long-term comfort and ease - where wellness works quietly in the background, and life feels lighter because of it.

TRÉPPAN Serenique is not about doing more - It is about living in a home that quietly does more for you.

Fakhruddin Properties at WETEX 2024: Leading the Way in Sustainable Real Estate Solutions

We are proud to announce our participation in the Water, Energy, Technology, and Environment Exhibition (WETEX) 2024, taking place from October 1-3 in Dubai. Organized by the Dubai Electricity and Water Authority (DEWA). This prestigious event is a global platform for showcasing the latest innovations in sustainability and clean energy.

Follow our WETEX Journey (link to WETEX page)

We will be showcasing a variety of innovations in sustainable real estate development as well as TRÉPPAN Living Branded Residences, a lifestyle ecosystem designed to benefit individuals, communities, and the planet. Fakhruddin Properties has aligned itself with the sustainable vision of the UAE government. Our presence at WETEX 2024 reflects our dedication to environmental stewardship and our ongoing efforts to integrate cutting-edge automation technologies and renewable energy solutions into our projects.

Our approach towards sustainability is reflected in the projects that Fakhruddin Properties would be showcasing at WETEX. These projects incorporate TRÉPPAN Living, a lifestyle ecosystem that is built on the concepts of sustainability, wellness and technology. TRÉPPAN Living focuses on creating an infrastructure that enables and encourages actions that are good for individuals, communities and the planet. Meet us at WETEX to experience this concept.

The visitors would be delighted by the surprises we have for them. They will be greeted by an A.I. robot who serves as our representative for the event. We also have new developments to showcase and concepts to reveal. Visitors can expect an engaging experience, featuring an array of innovative projects and technologies that embody our sustainable vision.

We would also be presenting our views on the concepts of Sustainable Luxury and Positive Zero in the keynote speeches by Dr Samiullah Khan (C.S.O. of Fakhruddin Properties). He will also be a part of a panel discussion on Urban development & creating sustainable, livable and resilient cities.

Fakhruddin Properties looks forward to forging new partnerships with local and international organizations to further strengthen our position as a pioneer in sustainable real estate.

We invite you to join us at WETEX 2024 as we lead the way in building a sustainable future. Together, we can make meaningful strides towards creating a resilient and environmentally friendly world for generations to come.

Meet us at WETEX to experience alignment of sustainability, wellness and technology in a lifestyle ecosystem.

Longevity Real Estate: The Next Big Asset Class Arrives in the UAE

Global investment trends are evolving - and a new residential category is emerging with strong momentum: wellness-driven, longevity-focused real estate. Homes designed not just for comfort or aesthetics, but to actively improve health, recovery, and daily performance.

The UAE now enters this frontier with TRÉPPAN Serenique Residences, the nation’s first Longevity Living Community, offering investors a rare first-mover advantage in a category poised for strong, long-term demand.

Why Longevity Living Is a High-Value Investment

Science is reshaping how people choose where to live, and investors are taking note. Studies show:

• Poor indoor air quality can reduce cognitive performance by up to 50%, while individuals inhale over 11,000 litres of air daily.
• Water quality directly impacts gut health, immunity, and long-term vitality, with global health guidelines highlighting mineral balance and filtration standards as key to wellness.
• Biohacking and recovery therapies - once exclusive to elite clinics - have measurable benefits: cryotherapy reduces inflammation by up to 80%, hyperbaric oxygen therapy improves focus and immunity, red-light therapy promotes cellular repair and better sleep, and flotation therapy can reduce anxiety by 30% after a single session.

Homes that integrate these fundamentals are more resilient, future-proof, and increasingly attractive to premium buyers, making them a compelling addition to a diversified portfolio.

TRÉPPAN Serenique Residences: A Category-Creating Asset

Located on Dubai Islands, just 90 seconds from the beach, Serenique combines sea-view, golf-course view, and beachfront residences with a fully integrated longevity ecosystem:

• Advanced biohacking therapies - Cryotherapy, Hyperbaric oxygen chambers, Red-light therapy, Sensory pods
• NASA-grade purified air - Airocide and SAHU delivering clean indoor air
• Hydrogenated, mineral-rich drinking water
• AI-enabled smart homes - Optimising energy consumption by up to 30%
• 53+ resort-style amenities - from sea-view infinity pool, bamboo oxygen park, meditation pods to wellness and sports zones
• Fully furnished 2- and 3-bedroom residences

This combination transforms wellness from an amenity into core residential infrastructure, creating a product that is as functionally advanced as it is aspirational.

First-Mover Advantage in a Rapidly Growing Category

As the UAE’s first longevity living community, Serenique offers investors:

• Category leadership before competitors enter the space
• Strong cross-segment appeal - families, end-users, global rellocators, and corporates
• Future-proof positioning aligned with global wellness and longevity trends
• High market differentiation and long-term asset resilience

Longevity real estate is not a short-term trend. It represents a structurally advantaged investment class, where wellness infrastructure drives both buyer demand and enduring value.

The Future of ROI Is Here

TRÉPPAN Serenique Residences is more than a residential project - it is a strategic investment opportunity in the UAE’s first longevity living community.

Tréppan Living: A New Year Rooted in Wellness

This New Year, step into the art of living, where wellness is cultivated with intention every day. At Tréppan Living, conscious design, intelligent systems, and wellness spaces come together to shape a lifestyle rooted in balance and longevity. This edition reflects on the idea of Green Wealth - where thoughtful choices like carbon tracking, refill systems and TRÉPPAN Living App create lasting value, not just for today, but for the years ahead.

Conscious Living: Where Wealth Builds

Luxury is quietly redefining itself. As wellness, sustainability, and intelligence rise in value, a new form of wealth is taking shape - one that lives in the air we breathe, the water we trust, and the spaces we call home. Green Wealth explores the shift shaping long-term value in the ultra-luxury market.

Green Wealth: How Sustainability Shapes Ultra-Luxury Choices

The global luxury residential real estate market is currently valued at approximately USD 600 billion, reflecting not only its scale but a decisive evolution in buyer priorities. Within this segment, sustainability has shifted from a peripheral consideration to a central expectation, reshaping how luxury is defined and experienced.

Recent global studies indicate that over 62% of high-net-worth individuals now regard sustainability as a critical factor in their interior design and living environment choices. This marks a broader redefinition of luxury - one that increasingly values long-term well-being, environmental responsibility, and intelligent resource use alongside aesthetics and exclusivity.

In mature luxury markets such as Dubai, this evolution is especially pronounced. According to recent YouGov survey findings, there is a clear shift in the UAE luxury property market toward wellness-focused and sustainable amenities, with buyers increasingly prioritising health-centric systems over traditional luxury finishes.


Figure 1 underscores this transformation:

• 93% of buyers identify water purification and conservation systems as critical to their residential choices.
• 92% rank indoor air quality (IAQ) systems as “extremely important,” highlighting the growing emphasis on breathable, healthier interiors.
• 90% place high value on natural light and fresh air, recognising their direct impact on physical and mental wellbeing.
• 68% said wellness features like spas and meditation rooms were important to their living experience.
• 3 out of 4 participants prefer homes with nature-inspired designs, including natural materials and greenery views.
• Over 80% of UAE residents are prepared to invest more in homes that actively support their health and wellbeing.

Together, these insights reinforce a fundamental shift in ultra-luxury living: wellness is no longer an enhancement - it is a baseline expectation and a measurable value driver. Residences that deliver pure air, pure water, intelligent systems, and wellness-led design are increasingly seen as both lifestyle assets and long-term investments.

At TRÉPPAN Living, this global shift toward conscious luxury directly informs how homes and communities are designed. Sustainability is embedded not as a statement, but as a living ecosystem - quietly shaping daily routines, enhancing resident wellbeing, and aligning refined living with the realities of the future.

Elevated Living: Designed for What’s Next

What if the future of living revealed itself through everyday moments? From unseen carbon insights to everything you need in one touch, a quieter shift is unfolding - one that is redefining how communities live, move, and belong.

Designing Daily Impact: From Carbon Awareness to Refill Culture

The final quarter of 2025 chronicled notable developments in urban living, shaped not only by implementation but by the evolution of a shared narrative. In October, our examination of the 90:90 Waste Management Challenge offered a critical lens on conventional waste practices, revealing how behavioural design can quietly reshape community norms. November extended this focus on trust through our integration with UAE Pass, strengthening digital credibility within everyday resident interactions. December further anchored these efforts with the adoption of facial recognition access, the attainment of LEED certification, and compliance with UAE Climate Law No. 11 - advancing transparency, environmental performance, and secure digital living.

For January 2026, attention turns to the resident experience that animates these advancements. From real-time carbon awareness and embedded refill systems to integrated AI support, these initiatives are intentionally designed to flow with everyday living patterns.

Together, Carbon Footprint, Refill Culture, and TRÉPPAN Living App form an interconnected ecosystem for future-ready living, guided by empathy, operational simplicity, and alignment with the United Nations Sustainable Development Goals (SDGs).

Carbon Footprint: Tailored For Every Resident

What if sustainability wasn’t hidden in reports, but revealed through everyday choices? At TRÉPPAN Living, carbon becomes something you can see, feel, and quietly shape through daily habits, shared systems, and a community designed to make better choices effortless.

Carbon Footprint at TRÉPPAN Living: Tailoring Sustainability to Community Needs

Core Pillar: Emissions Visibility & Resident Participation

UN SDGs: Goal 13 – Climate Action, Goal 11 – Sustainable Cities and Communities

At TRÉPPAN Living, sustainability transcends mere technical compliance and reporting; it is embedded into the fabric of daily living, underpinned by intentional design, robust systems, and active community involvement. Foundational elements such as infrastructure efficiency and energy management are thoroughly integrated and continually monitored to meet regulatory standards.

Nevertheless, genuine sustainability extends beyond operations. Evolving climate policy including directives from Climate Law Decree 11 - increasingly emphasizes user interaction, participation, and the quantifiable impact of collective behavior. To this end, TRÉPPAN Living places particular emphasis on Scope 3 and Scope 4 emissions, recognizing the pivotal role of community engagement and innovative design in fostering lasting environmental impact.

Scope 3 encompasses the day-to-day decisions made by residents - such as utilizing centralized purified water, participating in refill and reuse programs, practicing effective waste segregation, and engaging in shared amenities. These activities are encouraged as natural aspects of refined living rather than as mandatory obligations. The Carbon Footprint Module objectively validates and acknowledges resident participation, ensuring transparency and respect for privacy.

Scope 4 introduces additional insights by identifying emissions avoided through systemic improvements, such as the reduction of single-use plastics, optimization of transportation needs, enhancement of waste diversion strategies, and increased efficiency via shared infrastructure. These outcomes are communicated as informative insights that foster trust and authenticity.

This balanced approach underscores that while operational carbon management remains critical, the future of sustainable residential communities lies in facilitating better choices and making their collective value visible. By focusing on Scope 3 and Scope 4, TRÉPPAN Living advances a participatory and intuitive sustainability model directly aligned with contemporary community lifestyles.

At TRÉPPAN Living, carbon footprint is regarded not as a remote statistic, but as an integral component of community well-being, carefully interwoven into everyday activities to advance a more sustainable future.

Refill Systems: Green Purpose Meets Ease

Imagine a world where daily routines could shape a greener future. At TRÉPPAN Living, it comes to life - where conscious living meets comfort, promoting positive behaviour through mindful design, and turning small actions into habits that endure over time.

Eliminating Single-Use Plastics: Integrating Refill Systems into Everyday Life

Core Pillar: Circular Systems & Sustainable Habits

UN SDGs: Goal 12 – Responsible Consumption and Production, Goal 13 – Climate Action

Sustainability at TRÉPPAN Living is foundational, embedded from the earliest stages of home design rather than retrofitted after the fact. The implementation of our refill initiative exemplifies this principle.

Instead of expecting residents to alter established routines or make conscious sacrifices, TRÉPPAN Living prioritizes systems that naturally ease responsible choices. The refill program is core infrastructure, seamlessly integrated into daily life rather than functioning as a temporary campaign.

The decision to install refill stations is driven by the observation that the most often used household products often generate significant single-use plastic waste. By reimagining product distribution, we proactively address waste at its origin.

Refill stations are conveniently located within the community, removing the need for special trips or planning and thereby reducing behavioral barriers. Upon move-in, residents receive a starter refill kit, establishing refill habits from the outset, when new routines are formed.

This philosophy reflects a broader commitment at TRÉPPAN Living: lasting change derives from environments that promote positive behavior through design - not through mandates or rules. When superior choices are built into the living environment, they endure over time.

Technology supports this approach without intrusion. Each refill transaction, tracked via the TRÉPPAN App, offers residents insight into their environmental contributions - from reduced plastic usage to advancements in the circular economy. These data points aim to enhance awareness and foster collective progress.

Over time, the normalization and visibility of these systems encourage organic growth in participation. The refill ecosystem remains flexible, poised to expand into additional categories, such as personal hygiene products, to ensure ongoing relevance and adaptability.

In essence, this initiative illustrates TRÉPPAN Living’s overarching strategy: aligning operations with global sustainability frameworks - most notably UN SDG 12 and SDG 13 not as abstract commitments but as actionable design criteria guiding daily life. By systematically eliminating single-use plastics, TRÉPPAN Living is not merely reducing waste but proactively preparing residents for the demands of the future.

Here, sustainability is not an imposed consideration; it is an inherent function of the home itself.

TRÉPPAN Living App: Living In Sync

Everything you need, in one touch. The TRÉPPAN Living app seamlessly unites smart homes, wellness, and community life - turning everyday interactions into connected experiences. Discover how smart living transforms the way residents engage and belong.

TRÉPPAN Living App: Enhancing the Resident Experience Through Digital Innovation

Core Pillar: Digital Intelligence & Community Experience

UN SDGs: Goal 9 – Industry, Innovation and Infrastructure; Goal 11 – Sustainable Cities and Communities

TRÉPPAN HomeSoul AI is an advanced digital companion seamlessly incorporated into the TRÉPPAN Living App. It serves as a central touchpoint, providing residents with streamlined access to all community amenities and services.

Rather than navigating multiple disparate features, residents interact directly through TRÉPPAN Living App, simplifying discovery and usage of amenities, services, and community initiatives. This cohesive platform enhances the overall resident experience by reducing complexity and supporting seamless engagement.

This emphasis on a unified digital experience is not only visionary - it mirrors broader market dynamics in Dubai’s luxury real estate sector. Today, 70% of buyers prefer smart homes, with technology-enabled features considered essential in property selection decisions, and smart equipped residences can command 10–15% higher resale values compared to traditional homes. In the UAE more broadly, 86% of luxury homebuyers express preference for properties with smart integrations, demonstrating how digital sophistication is reshaping buyer expectations and aligning with Dubai’s smart city ambitions.

TRÉPPAN Living App facilitates meaningful connections between individual actions and broader community objectives, whether participating in wellness programs, engaging in sustainability initiatives, or accessing communal facilities. By unifying daily interactions within a single, intelligent environment, the app fosters both personal convenience and community cohesion.

This integration bridges digital and physical aspects of community life, linking tangible spaces, services, and activities into a coherent journey. As a result, residents encounter fewer obstacles between intention and action, increasing participation in community-driven goals and shared responsibilities.

For TRÉPPAN Living, HomeSoul AI is an essential element, transforming a suite of smart features into a unified, user-friendly platform that embodies the ethos of connected living.

Looking ahead to 2026, TRÉPPAN Living App stands as a testament to TRÉPPAN Living’s commitment to delivering a community app that does more than manage services—it meaningfully enhances how residents live, engage, and contribute to their community.

TRÉPPAN Living App brings the TRÉPPAN community together in a singular, sophisticated digital environment.

Longevity begins at home

Step into a world where wellness finds you at every turn. Every moment is crafted to nurture,comfort, and inspire a balanced life. Experience TRÉPPAN Living - where the art of living finds finds its rhythm.

Elevated Living: Crafting a Conscious Ecosystem

As 2026 unfolds, TRÉPPAN Living stands at the forefront of a new era in real estate - where sustainability, wellness, and intelligent design converge seamlessly. Every detail - from real time carbon insights and thoughtfully integrated refill systems to the elegant ease of TRÉPPAN Living App - reflects a commitment to purposeful living.

Here, luxury is not just experienced; it is lived, with every interaction and every choice shaping a community that is as conscious as it is refined.

This is TRÉPPAN Living - where every step nurtures a life of conscious intention.

Fakhruddin Properties and Holcim UAE sign strategic MoU to accelerate sustainable construction in line with COP30 global goals

Partnership signals major regional milestone: Holcim’s first-ever MoU with a Middle East–headquartered developer

Dubai, UAE; 16 December 2025: Fakhruddin Properties, one of the UAE’s leading sustainability-oriented developers, and Holcim UAE, the leading partner for sustainable construction, have signed a Memorandum of Understanding (MoU) to jointly advance sustainable construction across the region.

The new partnership marks a significant regional milestone for Holcim as its first MoU signed with a Middle East-headquartered developer. It underscores the company’s commitment to expanding its geographical reach and championing sustainable building solutions that support the UAE’s net-zero ambitions.

Commenting on the announcement, Yousuf Fakhruddin, CEO and Managing Director, Fakhruddin Properties, said, “This MoU supports the UAE’s national sustainability agenda and aligns with the 2015 Paris Agreement, reinforcing the UAE’s long-held commitment to achieving net-zero COâ‚‚ emissions by 2050. We will work closely with Holcim UAE to reduce both embodied and operational carbon, promote circular economy principles, and scale practical sustainability solutions with full transparency.

“For example, low-carbon materials supplied by Holcim and other manufacturers will be a staple across our future projects. This partnership demonstrates that effective decarbonization requires joint efforts across developers, sustainable solution providers, as well as government and industry stakeholders, combining innovation with measurable climate action.”

Ali Said, CEO, Holcim UAE added, “Sustainability is not just a goal, it is a shared responsibility that requires collaboration, transparency, and innovation. Through this partnership, we will embed low-carbon, circular, and resilient practices across the built environment. By ensuring traceability of materials along the entire value chain and integrating sustainable design and construction solutions, we will create communities that support wellbeing, respect the environment and nature, and set new benchmarks for sustainable development, starting with the UAE.”

By leveraging Holcim UAE’s expertise in low-carbon and circular building solutions through its NextGen Growth 2030 strategy, which includes a focus on the scaling up of sustainable construction, and Fakhruddin Properties’ sustainable development vision, the collaboration aims to deliver future-ready communities that balance environmental responsibility with social value.


A multi award-winning sustainable pioneer in the UAE’s real estate space, Fakhruddin Properties’ pioneered the country’s first in-building waste management system, diverting 90 per cent of waste from landfills; and is committed to delivering a wellness-optimized lifestyle across its growing portfolio through the implementation of smart home and air purification technology and other ground-breaking energy-efficient initiatives designed to address the global issue of rising energy consumption.

–ENDS –

Fakhruddin Properties to deliver next-generation wellness to Dubai Islands with launch of TRÉPPAN Serenique Residences

Luxury meets longevity is the focus for the pioneering sustainable developer’s flagship Dubai Islands project, with first-of-its-kind biohacking lab anchoring the wellness-centric resort lifestyle community

Dubai, 17 November, 2025: Leading sustainability and low carbon footprint lifestyle developer Fakhruddin Properties officially launched its flagship Dubai Islands project – TRÉPPAN Serenique Residences – at a gala VIP event held at Mandarin Oriental Jumeira, Dubai on 13th November.

The dual tower TRÉPPAN Living branded project will occupy prime waterfront real estate on Island A of the sought-after five-island community and offers a premium resort lifestyle with a curated collection of 164 exquisite two- and three-bedroom apartments, ranging from 980 to 1,902 square feet, and offering panoramic sea, golf course, or island views.

A total of 12 residential floors and two podium floors will be complemented by over 50 specially selected amenities, including an oxygen-rich bamboo park and biohacking lab featuring a hyperbaric oxygen chamber, cryotherapy, red light therapy, and sensory deprivation pods. Residents also have access to a rooftop infinity pool, indoor and outdoor gyms, rock climbing walk, state-of-the-art meditation pods, koi pond, dedicated kids’ leisure facilities, and are a mere 90 seconds walk from the island’s white sand beaches.

Commenting on the launch, Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, said: "TRÉPPAN Serenique Residences is an exclusive wellness-forward sanctuary where luxury resort inspiration is fused with pioneering smart home and AI technologies, underpinned by our proven track record of sustainability-driven residential real estate design, development and delivery.

“TRÉPPAN Serenique Residences will be the first – and only – premium residential destination to provide complimentary biohacking amenities as standard. In a June 2025 report, the Global Wellness Institute noted that real estate has long been the fastest-growing sector in the wellness economy, with an estimated FY 2024 market value of US$548.4 billion. This represents approximately 3.3% of global annual construction output, with a CAGR of 19.5% for the period 2019-2024, and the market is forecasted to grow exponentially, to hit US$1,114 billion by 2029.”

“Residents will be able to seamlessly integrate transformative clinically proven therapies into their daily routine with treatments designed to enhance recovery, boost energy, and improve sleep quality.Together, with the full raft of complementary on-property amenities, this is the resort lifestyle experience elevated to a standard not seen before in the UAE,” he added.

Fakhruddin Properties continues to lead the market in groundbreaking sustainability initiatives, with its latest TRÉPPAN Living project delivering on multiple fronts, including waste management, with 90% of all property waste recycled using the company’s proprietary waste segregation system.

In addition, TRÉPPAN Serenique residents will have hydrogenated, ionised, organically mineralised alkaline drinking water on tap, which removes the need for plastic bottled water, drastically reducing plastic waste and emissions tied to bottled water logistics as part of the group’s commitment to eliminating single-use plastics. The residences will also house a Refill Station where everyday household products such as detergents, hand wash, and body wash will be available at a subsidised cost.

Meanwhile, NASA-grade technology will deliver clean air via an Airocide air purifier, supported by Smart Air Handling Unit (SAHU) technology that guarantees the purest indoor air quality while consuming less energy.

As in all Fakhruddin projects, energy efficiency is a key focus with a targeted 30% reduction in energy consumption achievable thanks to AI-enabled smart home technology, energy efficient electronic applications, and SAHU implementation, which reduces the load on the overall HVAC system by cutting humidity and dust congestion in the ducts.

Community residents will also be able to meet, relax and socialise in the Greenhouse Café, a radiant cooling system-controlled dining destination that will be home to an on-site hydroponics system ensuring a supply of fresh leafy greens. The radiant cooling system is designed to regulate room temperature while simultaneously reducing energy consumption by 10-15% and supporting opportunity for efficient water recycling.

“TRÉPPAN Living is a lifestyle infrastructure ecosystem that anchors Fakhruddin Properties’ growing portfolio of high-profile, sustainable, wellness-focused lifestyle projects. Since inception in 2023, TRÉPPAN Living has been integral to our commitment to create low carbon communities that meet the increasingly exacting demands of a global client base of health and eco-conscious investors. TRÉPPAN Serenique Residences marks our second Dubai Islands community, with other projects located in Jumeirah Village Circle and Jumeirah Village Triangle. Our first Dubai Islands project, Hatimi Residences by TRÉPPAN Living has seen a per-square-foot price appreciation of approximately 103% since its launch three years ago,” said CEO, Yousuf Fakhruddin.

To encourage community-wide engagement, residents are invited to join the TRÉPPAN Living rewards programme – a simple, practical points-based initiative that rewards sustainable involvement, whether it’s recycling of household waste and other items, using the refill stations, or signing up for eco-friendly services, as well as addressing personal wellness by taking yoga classes, using hydroponics-produced vegetables, attending community events, etc.

Points are translated into tier status, which allow priority access to certain amenities, community recognition, and other value-led benefits. TRÉPPAN Coins, meanwhile, can be earned and redeemed for various community, health and sustainability benefits via the TRÉPPAN Living app.

A highly decorated pioneer in the sustainability development space in the UAE, with 11 awards recognising eco-friendly innovations implemented across various projects, and a total of 18 accolades spanning sustainability, innovation, technology, brand, leadership and design, Fakhruddin Properties continues to ‘walk the talk’ for each new project - from drawing board to physical reality - with the delivery of liveable, environmentally-conscious developments that align with Dubai and the UAE Government’s long-term sustainability vision.

–ENDS –

Owekitibwa Charles Peter Mayiga, Prime Minister of Buganda Kingdom, Uganda, visits Fakhruddin Properties Dubai office

Dubai, UAE – 17th September, 2025 – Fakhruddin Properties CEO, Yousuf Fakhruddin and COO Fatema Fakhruddin welcomed Owekitibwa Charles Peter Mayiga, Prime Minister of Buganda Kingdom, Uganda and several of his ministers to the company’s Dubai headquarters on 15th September 2025.

The visit marks a milestone in the long-standing relationship between Fakhruddin Properties and the Buganda Kingdom, further strengthening the bond between the company and the nation of Uganda. Since entering the market in 2016 under the guidance of His Holiness Syedna Muffaddal Saifuddin, Fakhruddin Properties has delivered over 600 homes and introduced countless lifestyle innovations to communities.

In the Business Bay office, the Prime Minister was presented the company’s landmark developments – as well as its vision of crafting sustainable, wellness-driven living under flagship TRÉPPAN Living brand.

Speaking of Fakhruddin Properties’ commitment to enhancing Uganda’s housing landscape and creating sustainable communities, Charles Peter Mayiga said, “Today, I discovered something different about this company. Beyond real estate, I have witnessed a deep love of nature and the environment. I am fascinated by Yousuf Fakhruddin’s knowledge and commitment to sustainability; this is something that needs to be emulated worldwide, so that 200 years from today planet Earth is still habitable.”

“A good investor should care not only about profit, but also about humanity and the environment. Fakhruddin Properties embodies this philosophy, and thank them for supporting the Kingdom’s operations. I hope we can build an even stronger partnership going forward,” he added.

Fakhruddin Properties has earned the respect of both the Ugandan people – and its leadership. Beyond real estate, the company is engaged in corporate social responsibility, supporting community enrichment in Uganda and backing clean water initiatives which align with its vision for more sustainable living, guided by the three P’s — Planet, People, and Prosperity.


–ENDS –

Fakhruddin Properties: 90:90 Waste Management Initiative pilot achieves milestone success

• UAE's first in-building, residential composting and sorting facilities divert 90% of waste from landfills, within 90 days
• Special event held to mark the occasion with Dubai Municipality, DECCA and leading sustainability experts

Dubai, 10th September 2025 – Fakhruddin Properties is pleased to announce the success of its breakthrough 90:90 Waste Management initiative, a pioneering model that can divert 90% of building waste from landfills within 90 days – a first in the UAE.

The 90:90 Waste Management initiative encourages residents to become grassroots sustainability advocates through access to their own dedicated in-building waste segregation system. The programme is fully aligned with the UAE’s Net Zero 2050 agenda, Dubai Municipality’s plan to close landfills by 2027, the Circular Economy Policy 2021–2031 and Federal Decree Law No. 11.


Earlier this year, a pilot programme was launched at Fakhruddin Properties’ Trafalgar Central in Dubai International City – and it has now successfully achieved its waste reduction goals. As the UAE’s first residential development to feature in-building composting and waste-sorting facilities, the initiative is a significant milestone in the nation’s sustainability journey.

The occasion was marked with a special event hosted by Yousuf Fakhruddin, CEO of Fakhruddin Properties, featuring a keynote address by Mohammed Alrayees, Head of Strategy – Waste Management at Dubai Municipality. The event also brought together a distinguished panel of regional sustainability thought leaders and innovators for a discussion on “Waste Management and its Impact on Reducing Climate Change,” moderated by the company’s Chief Sustainability Officer, Dr. Samiullah Khan.

“Our 90:90 Waste Management initiative truly represents the power of collaboration between government, developer, community, residents, academia and industry. Its successful implementation in an existing residential development proves this model is scalable, offering a clear pathway to significantly reducing landfill waste across the UAE – and globally. Our immediate next step is to extend this innovative approach to include the recycling of black and grey water, further solidifying our commitment to a sustainable future," said Yousuf Fakhruddin.

The 90:90 Waste Management initiative is one of many of Fakhruddin Properties’ sustainability-led programmes and is set to be rolled out across its entire portfolio. Driven by an incentive system, and brought to life through active community engagement, behavioural change and sophisticated infrastructure, the initiative significantly reduces waste sent to landfills by segregation of wet, dry, e-waste, recyclables and more – at no additional costs to residents.

–ENDS –

Dubai Environment and Climate Change Authority tours Fakhruddin Properties' 90:90 Waste Management Initiative

Dubai, 13 August 2025 – A high-profile delegation from the Dubai Environment and Climate Change Authority (DECCA) visited Trafalgar Tower in Dubai International City, to see Fakhruddin Properties' groundbreaking 90:90 Waste Management Initiative in action. The visit was scheduled as part of DECCA’s ongoing efforts to advance sustainable waste practices and support Dubai's environmental goals and collaborate with through pioneering companies in the sustainability space.

Led by Ms. Fatima Mubarak, Environment and Sustainability Specialist, and Ms. Iman Al Bastaki, Head of Department, the delegation was given a tour of the recently implemented initiative, which encourages residents of the 160-unit community to become grassroots sustainability advocates through access to their own dedicated in-building waste segregation system.

Fakhruddin Properties' proprietary 90:90 Waste Management Initiative is a cornerstone of the real estate developer’s comprehensive sustainability strategy. It aligns directly with the UAE’s Net Zero 2050 agenda, Dubai Municipality’s plan to close landfills by 2027, and the Circular Economy Policy 2021–2031. The initiative aims to significantly reduce waste sent to landfills by promoting robust segregation for wet, dry, e-waste, recyclable items, etc.

Commenting on the visit, Yousuf Fakhruddin, CEO and Managing Partner, Fakhruddin Properties said: "This initiative truly represents the power of collaboration between government, developer, community, residents, academia, and industry. The support of Dubai Municipality, and transformational entities such as DECCA, is critical endorsement of our long-term strategic intent.”


Dr. Samiullah Khan, Chief Sustainability Officer, Fakhruddin Holdings, added: “In showcasing the successful implementation of the system at Trafalgar Tower, this proves the scalability potential of our model, which establishes a clear pathway to significantly reducing landfill waste across the UAE and globally. Our next step is to extend this innovative approach to include the recycling of black and grey water.”

Fakhruddin Properties has also added another sustainability accolade to its recognition roster, with the developer winning the Best Waste Management Initiative Award at the recent annual Federation of Economic Development Association (FEDA) Environmental Excellence Awards, which was held at Hamdan Bin Mohammed Smart University, Dubai.

–ENDS –

Fakhruddin Properties Breaks Ground on Tréppan Tower

Landmark Jumeirah Village Triangle residential project showcases sustainability-centric developer’s commitment to delivering future-forward, wellness driven communities

Dubai, 28 July 2025: Leading sustainability focused developer Fakhruddin Properties today broke ground on its newest residential project, TRÉPPAN Tower, located in Jumeirah Village Triangle, Dubai. A flagship TRÉPPAN Living branded development, the striking 32-storey tower is a visual icon of modern architecture complemented by the latest advancements in sustainability-led living.

Home to 264 contemporary one- and two-bedroom apartments, and limited number of stunning three-bedroom sky villas, units range in size from 479 to 2,916-square feet and occupy 25 residential floors. A further two floors (1st and 16th) will be dedicated to revolutionary and wellness-focused lifestyle amenities including Zen inspired landscaping, with five podium parking levels.

One of Dubai’s fastest-growing residential hubs, Jumeirah Village Triangle was selected for the introduction of TRÉPPAN Living’s unique blend of sustainability, smart technology, and lifestyle-focused amenities due to its alignment with Fakhruddin Properties’ vision to deliver wellness-forward communities in emerging, high-potential locations. This is supported by convenient connectivity and strategic access to major highways, as well as the community’s peaceful low-density environment, with sustained demand from families and investors.

Tower residents will benefit from AI-enabled smart home automation technology capable of detecting unnecessary lighting or air-conditioning usage, with inbuilt demand-control functionality designed to effectively regulate and manage energy consumption. Homeowners and tenants will also breathe easier, thanks to pure indoor air quality levels delivered via Fakhruddin Properties’ proprietary Smart Air Handling Unit (SAHU) system; and have on-tap access to hydrogenated, ionised, organically mineralised alkaline drinking water.

The Greenhouse Café will be the heart of the community for residents. Conventional air-conditioning replaced by radiant cooling technology and the run-off water recycled for irrigation use in the onsite hydroponics garden make this place one of a kind. A refill station for everyday household product essentials will also be located within the café with the goal of reducing/eliminating single use plastics purchase. To reduce landfill waste by 90%, Fakhruddin Properties will provide residents with color-coded, barcode-enabled bags for easy sorting into wet, dry, and reject bins. The building's system is set up for comprehensive composting and recycling.

Speaking at the ceremony, Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, said: "A next-generation, wellness-centric branded residence designed for the future of urban living, today’s TRÉPPAN Tower groundbreaking signals the next phase of our commitment to building transformational wellness-integrated communities in Dubai and collectively address carbon footprint reduction goals across our portfolio. Together with our upcoming duo of luxury residential projects set to bring signature Fakhruddin innovation to future communities within the Dubai Islands cluster, this further strengthens our substantial portfolio to include a growing number of existing and under-development residential destinations.”


“As a highly decorated pioneer in the sustainability development space in the UAE, with 11 awards recognising eco-friendly innovations implemented across various projects, and a total of 18 accolades spanning sustainability, innovation, technology, brand, leadership and design, Fakhruddin Properties is truly walking the talk for each new project - from drawing board to physical reality - with the delivery of liveable, environmentally-conscious developments that align with Dubai and the UAE Government’s long-term sustainability vision.”

This builds on the April 2025 establishment of the Real Estate Alliance, a Dubai Land Department (DLD) strategic initiative that brings together a quartet of leading developers, including Fakhruddin Properties, through enhanced collaboration and partnership between public and private sector entities in support of long-term real estate market growth.

–ENDS –

Tréppan Living: Inside Smart Homes Where Wellness Meets Intention

A Community That Breathes With You
Step into a world where the Tréppan Community App breathes life into every corner - from seamless digital access to intuitive systems that anticipate your needs. Here, wellness, technology, and intention intertwine, creating spaces that nurture and elevate your every day.

Your moment to belong has arrived - see how Tréppan Living redefines what a home can truly feel like. Every chapter reveals a little more of what Tréppan is becoming - a neighbourhood that listens, learns, and grows with the people who shape it. Each interaction leaves an imprint, weaving together thousands of quiet moments into a living tapestry of convenience and care.

In this chapter, we invite you to step deeper into that story.

The Architecture of Trust
As the vision has deepened with time, we’ve shared glimpses of Tréppan Living’s evolving world - a community rooted not in concrete, but in conviction. What began as feature highlights has now matured into a movement: from clean-air breakthroughs to waste-management transformation, and now, the unveiling of a fully integrated lifestyle ecosystem.

This chapter stands apart. It binds every thread - operational intelligence, human-centred design, and bold regulatory alignment - into one cohesive living model. One that is smart, secure, and fundamentally human. At the heart of this ecosystem lies a single interface. Not just a tech layer - but a foundation.

This is the story of how one digital platform is transforming resident life from fragmented to fluid, and how each component - from access to sustainability - flows into a wider narrative of excellence in the community.

This is the Tréppan Community App.
And this is where the journey converges.

Every system, every touchpoint, every improvement is part of a shared promise: to build not just systems, but trust. And within that trust, a new definition of community is taking shape.

Tréppan Community App – The Digital Heart of the Community
Core Pillar: Empowering Residents and Integrating Digital Solutions Effortlessly
Benchmark: UAE Digital Government Strategy 2031 • ISO 37101 (Sustainable Cities)


When we envisioned the future of living, it didn’t start with technology.

We started with behaviour. What do residents touch, feel, expect, and tolerate every day? Where do frustrations build? Where do missed opportunities linger?

Then we built the Tréppan Community App - not as an add-on, but as the very architecture of how people live in our spaces.

This isn’t just an app. It’s a mirror of the community’s rhythm.

The moment you onboard through UAE Pass, the platform tailors itself around you. Your identity is authenticated using your Emirates ID, and from that moment forward, the journey is personalised.

You land on a dashboard that doesn’t just show updates - it reflects your environment.

Real-time indoor air quality is visualised room-by-room, offering insights on COâ‚‚ levels, humidity, and temperature. The data isn’t passive; it nudges healthier behaviour. Residents can track changes, request maintenance, and even correlate air quality with occupancy trends.

At the top of your dashboard, a profile completion tracker awaits. Each section you fill - preferences, interests, lifestyle details - unlocks rewards through Tréppan Coins. As your profile evolves, the App’s intelligence sharpens.

Want to connect with neighbours? The community feed is alive - events, sustainability drives, book swaps, yoga sessions - all just a tap away. Each interaction builds trust and teaches the system your rhythms.

Guest access becomes frictionless - a secure QR code, instant security notification, smooth entry.

Deliveries are trackable. Maintenance is transparent. Move-ins and move-outs are digitised end-to-end.

Even sustainability becomes personal: Track your recycling, energy use, water savings; share food, exchange books, reduce waste. Every action builds a smarter, kinder community.

We didn’t build a smart home experience. We built an intelligent neighbourhood in your pocket.

It’s the kind of technology that feels like ease. Like being recognised, welcomed, understood, without a single extra touchpoint or barrier. Here, everyday life doesn’t happen around the system. The system adapts to the life you want to lead.

Your Face Is the Key – Register Access Through the Tréppan Community App
Core Pillar: Security and Seamless Belonging
Benchmark: Smart Dubai Strategy • UAE Law 45/2021


In modern urban living, access isn’t about permission - it’s about presence. At Tréppan Living, facial-recognition access has been designed as a natural, secure extension of who you are.

The process begins inside the App - UAE Pass verification, Emirates ID authentication, selfie-based registration - creating a protected digital identity synced across all access points. Doors recognise you. Spaces welcome you. Security becomes silent, seamless, and instinctive.

It’s the small moments that matter - arriving home with full hands, stepping into the lobby after a long day, welcoming a guest without interruption. Facial recognition ensures every return feels effortless, almost poetic. Because belonging should never require a key.

Certified Excellence – LEED Gold at Tréppan Hotel & Suites
Core Pillar: Sustainable Design & International Validation
Benchmark: LEED v4.1 Hospitality • UN SDG 13 • Dubai Green Building Regulations


Awards are symbols - but systems are substance. Tréppan Hotels & Suites earned LEED Gold Certification not through trends, but through intention: energy modelling, conscious material selection, water optimisation, and light-rich spaces designed around human comfort.

This isn’t a concept property. It’s a benchmark where sustainability is operational - not ornamental. Here, luxury doesn’t compete with responsibility. It completes it.

Every corridor, every room, every shared space carries a quiet intelligence - the kind that reduces impact while elevating experience. It’s a hospitality model shaped not for a season, but for the future. A future where comfort and conscience move together.

From Voluntary to Vital – Tréppan and the UAE Climate Mandate
Core Pillar: Policy Alignment & Carbon Accountability
Benchmark: UAE Federal Law No. 11 of 2024 • UAE Net Zero 2050

The UAE’s 2025 climate legislation didn’t shift our direction - it affirmed it. Tréppan Living was already building communities with the tools to measure, reduce, and report carbon impact. Today, the Tréppan Community App transforms data into ESG-ready insights aligned with global frameworks.

We’re not meeting compliance. We’re shaping what compliance will become. Here, sustainability isn’t an obligation. It’s an asset.

In every regulation, we see possibility - an opportunity to refine, innovate, and lead. Climate accountability isn’t a requirement we follow; it’s a responsibility we embrace. Tréppan Living is built for a world where progress and preservation must move in harmony.

Your Haven of Ease Awaits
Experience Tréppan Living, where a home is shaped by intelligence, a community thrives on connection, and every moment of life is elevated by smart design, purpose, and digital harmony. Here, living is not just seamless - it is sublime. From the whisper of curated spaces to the rhythm of an environment that anticipates your every need, every detail is crafted to perfection. Where every corner inspires calm, every space invites presence, and every moment feels considered, see Tréppan Living come alive.

Fakhruddin Properties to deliver next-generation wellness to Dubai Islands with launch of TRÉPPAN Serenique Residences

Luxury meets longevity is the focus for the pioneering sustainable developer’s flagship Dubai Islands project, with first-of-its-kind biohacking lab anchoring the wellness-centric resort lifestyle community

(Dubai, 13th November, 2025): Leading sustainability and low carbon footprint lifestyle developer Fakhruddin Properties today officially launched its flagship Dubai Islands project – TRÉPPAN Serenique Residences – at a gala VIP event held at Mandarin Oriental Jumeira, Dubai.

The dual tower TRÉPPAN Living branded project will occupy prime waterfront real estate on Island A of the sought-after five-island community and offers a premium resort lifestyle with a curated collection of 164 exquisite two- and three-bedroom apartments, ranging from 980 to 1,902 square feet, and offering panoramic sea, golf course, or island views.

A total of 12 residential floors and two podium floors will be complemented by over 50 specially selected amenities, including an oxygen-rich bamboo park and biohacking lab featuring a hyperbaric oxygen chamber, cryotherapy, red light therapy, and sensory deprivation pods. Residents also have access to a rooftop infinity pool, indoor and outdoor gyms, rock climbing walk, state-of-the-art meditation pods, koi pond, dedicated kids’ leisure facilities, and are a mere 90 seconds walk from the island’s white sand beaches.

Commenting on the launch, Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, said: "TRÉPPAN Serenique Residences is an exclusive wellness-forward sanctuary where luxury resort inspiration is fused with pioneering smart home and AI technologies, underpinned by our proven track record of sustainability-driven residential real estate design, development and delivery.

“TRÉPPAN Serenique Residences will be the first – and only – premium residential destination to provide complimentary biohacking amenities as standard. In a June 2025 report, the Global Wellness Institute noted that real estate has long been the fastest-growing sector in the wellness economy, with an estimated FY 2024 market value of US$548.4 billion. This represents approximately 3.3% of global annual construction output, with a CAGR of 19.5% for the period 2019-2024, and the market is forecasted to grow exponentially, to hit US$1,114 billion by 2029.”

“Residents will be able to seamlessly integrate transformative clinically proven therapies into their daily routine with treatments designed to enhance recovery, boost energy, and improve sleep quality.Together, with the full raft of complementary on-property amenities, this is the resort lifestyle experience elevated to a standard not seen before in the UAE,” he added.

Fakhruddin Properties continues to lead the market in groundbreaking sustainability initiatives, with its latest TRÉPPAN Living project delivering on multiple fronts, including waste management, with 90% of all property waste recycled using the company’s proprietary waste segregation system.

In addition, TRÉPPAN Serenique residents will have hydrogenated, ionised, organically mineralised alkaline drinking water on tap, which removes the need for plastic bottled water, drastically reducing plastic waste and emissions tied to bottled water logistics as part of the group’s commitment to eliminating single-use plastics. The residences will also house a Refill Station where everyday household products such as detergents, hand wash, and body wash will be available at a subsidised cost.

Meanwhile, NASA-grade technology will deliver clean air via an Airocide air purifier, supported by Smart Air Handling Unit (SAHU) technology that guarantees the purest indoor air quality while consuming less energy.

As in all Fakhruddin projects, energy efficiency is a key focus with a targeted 30% reduction in energy consumption achievable thanks to AI-enabled smart home technology, energy efficient electronic applications, and SAHU implementation, which reduces the load on the overall HVAC system by cutting humidity and dust congestion in the ducts.

Community residents will also be able to meet, relax and socialise in the Greenhouse Café, a radiant cooling system-controlled dining destination that will be home to an on-site hydroponics system ensuring a supply of fresh leafy greens. The radiant cooling system is designed to regulate room temperature while simultaneously reducing energy consumption by 10-15% and supporting opportunity for efficient water recycling.

“TRÉPPAN Living is a lifestyle infrastructure ecosystem that anchors Fakhruddin Properties’ growing portfolio of high-profile, sustainable, wellness-focused lifestyle projects. Since inception in 2023, TRÉPPAN Living has been integral to our commitment to create low carbon communities that meet the increasingly exacting demands of a global client base of health and eco-conscious investors. TRÉPPAN Serenique Residences marks our second Dubai Islands community, with other projects located in Jumeirah Village Circle and Jumeirah Village Triangle. Our first Dubai Islands project, Hatimi Residences by TRÉPPAN Living has seen a per-square-foot price appreciation of approximately 103% since its launch three years ago,” said CEO, Yousuf Fakhruddin.

To encourage community-wide engagement, residents are invited to join the TRÉPPAN Living rewards programme – a simple, practical points-based initiative that rewards sustainable involvement, whether it’s recycling of household waste and other items, using the refill stations, or signing up for eco-friendly services, as well as addressing personal wellness by taking yoga classes, using hydroponics-produced vegetables, attending community events, etc.

Points are translated into tier status, which allow priority access to certain amenities, community recognition, and other value-led benefits. TRÉPPAN Coins, meanwhile, can be earned and redeemed for various community, health and sustainability benefits via the TRÉPPAN Living app.

A highly decorated pioneer in the sustainability development space in the UAE, with 11 awards recognising eco-friendly innovations implemented across various projects, and a total of 18 accolades spanning sustainability, innovation, technology, brand, leadership and design, Fakhruddin Properties continues to ‘walk the talk’ for each new project - from drawing board to physical reality - with the delivery of liveable, environmentally-conscious developments that align with Dubai and the UAE Government’s long-term sustainability vision.

–ENDS –

Home Automation and Energy Optimization within buildings can Dramatically reduce Emissions and Wastage

Residential and Commercial Buildings account for a third of all global energy use and produce nearly fourth of the world’s carbon dioxide emissions. Green architecture and sustainable design aim to lessen the environmental impact of buildings, using strategies such as energy efficiency, waste reduction, and the use of renewable materials. One way to further reduce the environmental impact of buildings is through Smart home automation and energy optimization.

Control of electronic devices to manage different aspects of a home, from lighting to security systems. Energy optimization includes the use of LED lights throughout the building, the set up of smart thermostats to control the HVAC systems and utilizing occupancy sensors to manage energy use across the building.

Home automation and energy optimization can be used in conjunction with green architecture and sustainable design principles to create more sustainable green buildings. By using home automation and energy optimization, we can reduce the amount of energy used in buildings, reducing greenhouse gas emissions and further enhancing savings by up to 30%.

The construction and development sector has tremendous scope to significantly conserve energy and reduce emissions by directing our efforts towards developing automation solutions and modern conservation techniques. We at Fakhruddin Properties lay particular focus on improving home automation and energy optimization right from the designing phase. We prioritize finding ways to decrease energy consumption and replace traditional components with more advanced and energy-efficient solutions.

Energy Optimization with AI

Our modern homes attempt to combat high energy consumption and reduce CO2 emissions by implementing advanced energy optimization solutions. Our advanced solution adjusts the consumption of your HVAC, factoring in occupancy, time of the day, and whether to make calculated decisions. In addition, it continuously analyzes and optimizes multiple set points in the HVAC (Heating, Ventilation, Air Conditioning) system of the building to ensure it runs at peak efficiency.

Energy-Efficient Glass & Blackout Blinds

All of our new projects come equipped with energy-efficient glass coats and black-out blinds. It’s an advanced energy optimization solution that allows homes to use energy efficiently by improving the thermal conductivity of windows without compromising on comfort. In addition, they use a special metallic coating that prevents the heat from radiators to escape, helping you save up on heating bills. The special coating also improves your home’s energy efficiency by regulating the heat and light from the sun.

Geo-Fencing in Automation

Geo-Fencing in Automation is an emerging trend that uses geographic boundaries to automate systems in the homes in terms of lights, HVAC, etc. to make the living conditions ambient in smart automated homes. Geo-fencing allows developers to easily control their automated processes and machines within a specific geographic area. By setting up a virtual fence around pre-set perimeters to trigger a set of automation in a home, when a resident leaves or comes in close proximity to the set perimeters, As Geo-Fencing technology continues to mature, it has become a powerful tool for automation, allowing developers to increase efficiency and reduce costs.

Energy-Efficient Paint & Coats

We rely on advanced wall & glass paints to conserve energy when it comes to energy optimization. These paints contain nanoparticles that help them form a thermo-ceramic layer, facilitating reflection and impacting the heat load. This special paint is an excellent way for us to improve energy conservation without putting the environment at risk.

Emerging home automation and energy optimization solutions have the potential to revolutionize the design and consumption of residential properties completely.

At Fakhruddin Properties, we take you closer to smarter homes and a sustainable environment through every aspect of a Fakhruddin Developed home.

Health Effects of Sick Building Syndrome in Modern Buildings

Sick building syndrome (SBS) is a condition that can affect the health of residents in buildings with poor indoor air quality. It is often caused by indoor air pollution and poor ventilation, but it can also be caused by poor design, plumbing problems or mold growth. The term "sick building syndrome" was coined in 1988 by the World Health Organization (WHO) to describe a building-related illness that cannot be diagnosed as another specific disease but has similar symptoms such as headaches, fatigue and nausea. People who work in offices or factories may be affected by SBS because they spend long periods of time indoors without adequate ventilation or sunlight exposure; this can lead to health complications for workers who suffer from chronic conditions like asthma and allergies.

What are the Causes of Sick Building Syndrome?

There are many potential causes of sick building syndrome, especially in buildings that are older, lack optimal ventilation and have poor air circulation, some major causes of Sick Building Syndrome are:

• Inadequate ventilation
• Poor air quality
• High levels of carbon dioxide (CO2), humidity, and other indoor pollutants
• Poor air circulation and filtration systems
• Poorly maintained HVAC systems

Which Groups of People Are More Affected by Sick Building Syndrome?

Certain groups of people may be more affected by Sick Building Syndrome (SBS) than others. These include:

• Children may be more susceptible to the effects of indoor air pollution because their immune systems are still developing and their lungs are smaller. They also spend more time indoors than adults.
• Elderly people may be more affected by SBS because their immune systems are weaker and they may have pre-existing health conditions that make them more susceptible to the effects of indoor air pollution.
• People with respiratory conditions such as asthma and allergies, and those with heart disease, may be more affected by SBS because they are more sensitive to indoor air pollution.
• People who spend a lot of time indoors, such as office workers, may be more affected by SBS than those who spend more time outdoors.
• Some people may be more sensitive to certain chemicals that are commonly found in indoor air, such as volatile organic compounds (VOCs) and formaldehyde.
• It's important to note that not everyone who is exposed to the same conditions will experience the same symptoms, and not everyone who experiences symptoms will be diagnosed with SBS. Also, symptoms of SBS can be caused by a variety of factors, so it is important to identify and eliminate the cause, and by providing appropriate medical treatment.

Symptoms of Sick Building Syndrome:

• Headaches
• Nausea
• Dizziness
• Breathing difficulties, such as asthma or COPD (chronic obstructive pulmonary disease) symptoms
• Stress
• Skin irritation, such as rashes and acne from contact with the building's materials (such as carpeting, paint, or adhesives) that emit toxic chemicals over time. This can lead to allergic reactions in some people and maybe severe for others.
• The condition has been linked to asthma attacks in children who reside in sick buildings.

Estimated number of people who suffer from Sick Building Syndrome:

The estimated number of people who suffer from Sick Building Syndrome (SBS) is difficult to determine as it can be a difficult condition to diagnose and quantify. However, it is generally believed that SBS affects a significant portion of the population. According to the World Health Organization (WHO), up to 30% of new and remodelled buildings worldwide may have indoor air quality problems that result in SBS symptoms. Studies have also found that SBS symptoms are reported by up to 20-30% of building occupants

Mold Contamination:

Mold is a fungus that grows in damp, warm places such as basements and crawlspaces. Mold spores can grow on building materials like wood and paper, as well as pipes, ducts, and HVAC systems. The effects of exposure to molds include allergic reactions such as inflammation and sneezing; eye irritation; coughing; wheezing; chest tightness; skin rashes; nausea or vomiting; muscle aches/headaches (mild); fatigue (moderate). In severe cases—including those involving infants—exposure may lead to respiratory failure or death due to mycotoxins released during the growth cycles of the fungus.

Maimoon Gardens taking essential steps against Sick Building Syndrome:

There are several steps that Fakhruddin developers are taking for the new project Maimoon Gardens to reduce the risk of Sick Building Syndrome (SBS) in new buildings:

• Maimoon Gardens has the advanced air filtration system HEECO2R to eliminate mold growth and prevent sick building syndrome.
• The latest air purifying system designed by NASA to provide The Best-Air Quality that protects the residents from Sick Building Syndrome and prioritizes healthy living.
• To reduce the risk of sick-building syndrome (SBS) in Maimoon Gardens, non-toxic, low-emitting building materials are being used during construction. This means avoiding materials that are known to emit volatile organic compounds (VOCs) or other pollutants. It is estimated that indoor air can contain up to 300 more chemicals compared to outdoor air. By using non-toxic, low-emitting materials, Maimoon Gardens is taking a proactive approach to ensure that the air quality in the homes is of the highest standard and free of harmful pollutants.
• Maimoon Smart home technology can help to reduce the risk of sick building syndrome (SBS) by allowing for more efficient control and management of energy consumption. By automating and optimizing the use of HVAC systems, lighting, and other energy-consuming devices, smart homes can help to reduce the number of pollutants and allergens in the air.

The risk of SBS in Maimoon Gardens is reduced by taking these essential steps and making it a healthier and more pleasant place to live.

Waste Management In Residential Real Estate Developments Can Play A Big Role In Helping Fight Climate Change

It's time we wake up to the importance of waste management. Unmanaged waste in residential developments has far-reaching, catastrophic effects on our environment and the planet as a whole. In fact, waste production has increased by 8% worldwide since 2001 alone! Unmanaged waste not only increases the amount of non-biodegradable and hazardous materials that require disposal but also emits harmful pollutants into the air. According to a report published by the World Bank in 2019, approximately 2.01 billion tons of municipal solid waste were generated globally in 2016 – an increase of around 70% since 1990 - and this figure is expected to rise even further without proper waste management systems in place.

Thankfully, solutions exist that can help reduce this environmental burden and make cities more sustainable. A key part of these solutions is building effective waste management systems which are capable of dealing with waste in a timely and efficient manner. Real estate developers need to consider integrating an intelligent waste management system within their developments to ensure that waste is managed and disposed of in a responsible way. One of the most important components of these waste management systems is waste segregation at a household level. Segregating waste makes it easier to reduce, reuse, and recycle waste instead of merely disposing of it in landfills or other hazardous areas. Not only does this help save resources by reducing wastage but also allows for better waste treatment methods such as composting which keeps our environment clean.

Effective waste management systems are essential for successfully combating climate change. Through segregation at the household level, waste can be recycled more efficiently. Waste treatment also becomes easier and more effective; waste that cannot be recycled is disposed of safely so that toxic materials do not leak into our atmosphere or groundwater resources. The result? A cleaner, healthier world with fewer emissions, less air pollution and ultimately reduced global warming effects. By creating awareness about waste segregation and implementing appropriate waste management solutions on a ground level, we have the potential to make a huge difference in protecting our environment. Fakhruddin Properties' latest development, Maimoon Gardens, for instance, employs a state-of-the-art waste management system that comprises recycling units below each residential tower, composting organic waste through segregation of separate wet and dry waste from the garbage chutes on each floor itself, which gets managed through a simple Push button system and claimable reward points which can be redeemed across facilities in the development, in order to encourage cultural and behavioural change.

Waste from residential developments could be anything from residential construction debris, electronic products and furniture, which are often not properly segregated or disposed of at a household level. If left unmanaged, this waste can lead to serious environmental consequences, including water pollution, air pollution and increased greenhouse gas emissions. To combat this issue, it is important to ensure that appropriate waste management solutions are implemented throughout different communities, both urban and rural. This includes ensuring strict segregation of various types of domestic waste materials so they can be recycled or disposed of safely.

In addition to waste segregation at the household level, waste management systems should also focus on providing appropriate waste treatment options. For instance, biodegradable waste can be composted using a composting system to create organic fertilizers and nutrient-rich soil for gardening and agricultural use. Non-biodegradable materials that cannot be recycled need to be sent to landfill sites or incinerated properly in order to avoid environmental contamination. By investing in efficient waste management solutions, we have the potential not only to reduce global warming effects but also to contribute towards creating a cleaner, safer future for generations to come.

Promoting Sustainability in residential buildings through behavioural science

Sustainability and healthy living are becoming essential for residents in UAE. However, adopting new sustainable technologies and behaviors can be challenging. This is where behavioral science can play a crucial role.

By understanding the underlying psychological and social factors that influence residents' behavior, residential buildings can create an environment that supports and encourages sustainable living. One way this can be achieved is by promoting energy-saving habits, such as turning off lights and appliances when not in use and reducing water usage as well as promoting recycling and waste reduction. To further support sustainable living, residential buildings can create a sustainable environment through incentives such as rewards or monetary incentives that can be used to encourage and reinforce sustainable behaviors.

Behavioral science can be leveraged with residents to test new sustainable tech & find ways to make it stick into their daily lifestyle. Once the behavioral barrier is overcome, the residents will find themselves immersed in the new sustainable way of life. They would not want to go back to.

Behavioral science can help in promoting sustainability and healthy living in residential buildings in several ways:

∙Understanding Habits: Mapping people' routines and habits is the first step in improving sustainability. The study of behavior can point out how sustainability can be practically integrated into daily life. It will also further entail figuring out how these sustainable practices and technologies would be made available and how to integrate sustainable habits into a person’s daily routine. For instance, at Maimoon Gardens, we would work closely on data analytics mapping a homeowner’s lifestyle impacting health, energy consumption and basic day to day needs, which will further assist us to optimize and incentivize the usage of the best sustainable practices within the development. A Maimoon Gardens homeowner would also be able to see their personal analytics to further optimize their personal lifestyle in terms of health benefits and cut back on energy consumption costs.

∙Nudging: Nudging is a key tool in the behavioural scientist's toolkit. By using small reminders and prompts, such as posters or signs reminding residents to conserve energy, behavioural science can help residents adopt more sustainable behaviours. Nudging can also be personalized to individual residents, for example, by providing customized feedback on their energy consumption through smart meters or energy usage dashboards. Maimoon Gardens has implemented a unique approach by implementing a leaderboard, which showcases the names of residents who exhibit sustainable behavior. This serves as a source of motivation for others in the community to adopt similar practices, promoting sustainability positively and inclusively.

∙Social Norms: Social norms can be powerful drivers of behavior. By creating a sense of community and highlighting the positive impact of sustainable behavior, residents may feel more encouraged to adopt sustainable practices. Residential buildings can create this sense of community by organizing events or activities that promote sustainability and healthy living, or by recognizing and celebrating residents who have made significant contributions to sustainability. Maimoon Gardens cultivate this sense of community through the organization of events or activities centred on sustainability and healthy living. Additionally, recognizing and honoring residents who have made notable contributions to sustainability can further encourage the adoption of such practices.

∙Incentives: Incentives can also be effective in promoting sustainability. For example, offering rewards for reducing energy consumption can help residents adopt more sustainable behaviours. Residential buildings can offer incentives such as lower utility bills, access to exclusive amenities, or recognition for residents who have made significant contributions to sustainability. Maimoon Gardens has taken a unique approach by offering reward points as incentives for engaging in sustainable activities, such as reducing energy consumption, effective and planned waste management and participating in sustainable initiatives in the form of Incentive points namely – MG Points. These points can be redeemed at the green house coffee shops, health club amenities, EV charging usage points, etc. providing residents with tangible benefits for their sustainable behavior.

∙Design: Design can be important in promoting sustainability and healthy living. By incorporating sustainable design principles into residential buildings, residents may be more likely to adopt sustainable behaviors. This can include incorporating features such as energy-efficient lighting, efficient HVAC systems, and water-saving technologies. Maimoon Gardens represents a model of sustainable design, embodying cutting-edge sustainable features such as a Smart Home Automation system, efficient HVAC systems, air and water purification systems, a waste management system that operates at an optimum level and a greenhouse with a radiant cooling system all of which provide and promote a cyclical economy within the building. These features are seamlessly integrated to achieve an advanced level of sustainability.

∙Education: Education is also an important tool in promoting sustainability and healthy living. By educating residents about the benefits of sustainability and healthy living, behavioural science can help change attitudes and increase understanding of the importance of these behaviours. Residential buildings can offer workshops, demonstrations, and other educational programs to help residents learn about sustainability and healthy living. At Maimoon Gardens, besides the above-mentioned educational and workshop activities, would also with it’s integrated-ai-enabled systems give feedback for energy and water usage and educate on consumption patterns, reduction and benefits for the same.

Building on the point on Education:

∙What’s the impact of the new lifestyle on the resident family, community, country and globe? as a sustainability-focused resident combating climate change?

∙Do residents know how to separate wet and dry waste?

∙Drive & charge electric cars?

∙Plant different types of plants on the balcony wall and greenhouse?

∙Do residents know how RO water compares to bottled water (sodium, TDS, calcium)?

Hatimi Residences - Upcoming Dubai Islands Project

Hatimi Residences offers a distinctive lifestyle. Enjoy the luxurious seaside living with proximity to vibrant leisure spots and entertainment venues on Dubai Islands. The project boasts amenities tailored for coastal living and uninterrupted views of the Arabian Gulf.

The project is facilitated with hi-tech solutions that foster a sustainable and wellness focused lifestyle. This blend of luxury, sustainability, and wellness is at the core of TRÉPPAN Living. It is a unique concept that stands out among all Dubai Islands properties.

Location: Dubai Islands

Hatimi Residences is located on the west coast of Dubai Islands. It is well positioned for an exclusive seaside lifestyle. The project is close to Dubai Islands Beach and Marina. The coastal location offers uninterrupted views of the sea. Only few Dubai Islands properties enjoy this benefit of having a coastal location with close proximity to the beach, golf course, and marina.

Connectivity to Dubai Islands Properties:

• 2 mins to Dubai Islands Beach
• 2 mins to Dubai Islands Marina
• 4 mins to Deira Mall
• 7 mins to Mirage Centara Beach Resort
• 7 mins to Riu Dubai Hotel

Alongside properties on Dubai Islands, Hatimi Residences is also well-connected with major locations on Dubai Mainland.

Connectivity to Dubai:

• 8 mins to Infinity Bridge
• 10 mins to Waterfront Market
• 14 mins to Gold Souq Market
• 18 mins to Dubai International Airport
• 28 mins to Downtown Dubai
• 30 mins to Business Bay

Exciting Dubai Islands Projects with Hatimi Residences

Dubai Islands by Nakheel is set to become the top destination for leisure, shopping, entertainment, and tourism. The Islands boast 50 km of shoreline sprawling with beaches, hotels, marina, resorts, watersport facilities, amusement parks, and luxury properties. Dubai Islands beach will also get to enjoy the coveted blue flag status. However, only a part of this shoreline will have luxury residential properties on Dubai Islands. Hatimi Residences by Fakhruddin Properties is among the elite few.

Dubai Islands Beach – 2 Mins from Hatimi Residences

Situated within the picturesque expanse of Deira Islands, the Dubai Islands Beach Deira captivates with its pristine sands and serene ambiance. Amidst this tranquil haven, visitors revel in the luxury of sunbeds, showers, and changing rooms, ensuring comfort throughout their beach experience.

Remarkably, this stretch stands as Dubai's first fully pet-friendly beach, welcoming four-legged companions to join in the seaside fun. Thrill-seekers find delight in a plethora of watersport activities like water skiing, wakesurfing, and kayaking, adding an adventurous flair to the serene landscape of Dubai Islands Beach Deira. It's a perfect blend of relaxation and excitement in this idyllic coastal escape.

Dubai Islands Marina – 2 Mins from Hatimi Residences

Positioned along the picturesque Dubai Islands, the Nakheel Dubai Islands Marina epitomizes luxury and functionality in maritime living. With its strategic location on Dubai's northern coastline, this marina, developed by Nakheel Dubai Islands, offers unparalleled amenities for yacht enthusiasts.

Boasting the capacity to accommodate 13 super yachts concurrently, it features 248 wet berths for vessels up to 47 meters long and 40 dry berths for trailers measuring up to 20 meters. Visitors and boat owners alike are pampered with conveniences such as car parking, showers, and washrooms, while yacht owners benefit from round-the-clock dock assistance and a range of complimentary services, ensuring a seamless and indulgent experience on the Marina of Dubai Islands by Nakheel.

Deira Islands Mall – 4 mins from Hatimi Residences

Positioned as the crowning jewel of the ambitious Dubai Islands project, the Deira Islands Mall embodies opulence and innovation. Spanning an impressive 761,840 square meters, this monumental structure is set to redefine the landscape of Dubai islands properties. Boasting a myriad of offerings, from a vast array of shops to cinemas, office spaces, and entertainment facilities, it stands as a testament to Dubai's vision of grandeur.

The pièce de résistance is its dramatic 1km-long retractable glass atrium, inviting shoppers to indulge in open-air shopping amidst cooler temperatures. With over 1000 attractions, including department stores, supermarkets, cinemas, restaurants, and sports facilities, the Dubai Islands Mall promises an unparalleled retail and leisure experience on the iconic Deira Island.

Hotels & Resorts – 7 mins from Hatimi Residences

The Dubai Islands projectwill feature over 80 resorts and hotels. Among them, the RIU Hotel Dubai and Centara Mirage Beach Resort Dubai are already welcoming guests. Centara Mirage, the first Centara establishment in the UAE, opened as a joint venture between Nakheel and Centara Hotels & Resorts. This expansive 300,000 sq ft Dubai Island resort boasts 600 rooms, a waterpark, various dining options including alfresco rooftop settings, a kids' club, spa, fitness center, and business facilities.

RIU Hotel Dubai, a 4-star Dubai Island hotel that opened in December 2020, offers 800 rooms, a rooftop pool deck, multiple dining options, several pools, a fitness center, a children’s club, and a water park. The Dubai Islands project is set to redefine luxury with its exceptional properties and world-class amenities.

Explore Hatimi Residences

As the vision of Dubai Islands unfolds with remarkable projects like Hatimi Residences, it's clear that this destination is poised to redefine luxury living. With its blend of coastal charm, upscale amenities, and strategic connectivity, Hatimi Residences offers a lifestyle unmatched by any other. Whether it's indulging in the serene beauty of Dubai Islands Beach, embracing the opulence of Dubai Islands Marina, or exploring the grandeur of Deira Islands Mall, there's something for everyone here. Don't miss your chance to be a part of this extraordinary journey. Explore Hatimi Residences today and discover the epitome of seaside luxury living in Dubai.

Fakhruddin Properties Joins Hands with Dubai Land Department in Pioneering Real Estate Alliance

We are proud to announce a landmark collaboration between Fakhruddin Properties and the Dubai Land Department (DLD), as part of the newly launched Real Estate Alliance—a bold and strategic initiative under the umbrella of Dubai’s visionary Real Estate Promotion Strategy.

This partnership marks a pivotal moment in our journey to contribute meaningfully to Dubai’s rapidly evolving real estate sector. Fakhruddin Properties is honored to be among the select group of leading developers entrusted by the Dubai Land Department to lead this transformation.

A Shared Vision for the Future of Dubai Real Estate

The collaboration was formalized through a memorandum of cooperation, signed by Yousuf Fakhruddin, CEO and Managing Partner at Fakhruddin Properties, and Majida Ali Rashid, CEO of the Real Estate Development Sector at DLD. This alliance reflects a mutual commitment to elevate Dubai's global standing as a premier destination for real estate investment, innovation, and sustainable growth.

As emphasized by His Excellency Eng. Marwan Ahmed Bin Ghalita, Director General of the DLD, the real estate sector is a cornerstone of Dubai’s sustainable development. This cooperation fosters a stronger public-private synergy to diversify real estate offerings and attract foreign direct investment—paving the way for innovative projects that address the evolving needs of both local and international markets.

Driving Innovation Through TRÉPPAN Living

At Fakhruddin Properties, innovation is at the heart of everything we do. Our commitment to excellence is brought to life through our flagship brand, TRÉPPAN Living—a pioneering real estate concept that seamlessly blends sustainability, smart living, and wellness-driven design.

Through TRÉPPAN Living, we are redefining what it means to live in Dubai. Our developments are future-focused, aligning with the broader goals of the Real Estate Alliance by offering state-of-the-art residential solutions that appeal to global investors and forward-thinking residents alike.

A Step Forward in Global Real Estate Promotion

As part of this collaboration, Fakhruddin Properties will work closely with DLD to provide transparent project data, investor-friendly financing solutions, and exclusive incentives tailored to international buyers. In addition, we will actively contribute to DLD’s global promotional campaigns, exhibitions, and investment platforms, further positioning Dubai as a top-tier real estate destination.

A Heartfelt Thank You

On behalf of everyone at Fakhruddin Properties, we extend our deepest gratitude to the Dubai Land Department for their confidence in us and for spearheading this transformative initiative. We are inspired by their leadership and proud to be a part of this journey toward a more prosperous and globally connected future for Dubai’s real estate market.

Together, we are shaping the future—a future rooted in collaboration, innovation, and sustainability.