UAE’s First In-Building Landfill-Free Waste System with Fakhruddin Properties’ Pioneering 90:90 Initiative led by Dr. Samiullah Khan

The Sustainable Times Magazine – May 13, 2025

Dubai Sets a Green Benchmark with Landmark Residential Waste Solution

Dubai, May 8, 2025 – In a groundbreaking step towards urban sustainability, Dr. Samiullah Khan, Chief Sustainability Officer of Fakhruddin Holdings, has led the launch of the UAE’s first in-building waste management system that diverts 90% of waste from landfills. Known as the 90:90 Waste Management Initiative, this transformative program was officially unveiled at Trafalgar Central in Dubai International City on May 7, 2025.

Designed to redefine sustainability in residential high-rises, this initiative integrates composting and waste sorting systems directly within the building infrastructure, making it a national first, and a model poised for replication across the UAE.

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